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    Full-time MBA Class Visit: Marketing Management

    Thursday, January 28, 2021 at 10:00 AM until 11:15 AMCentral Standard Time


    Join Professor Jade DeKinder Ph.D., Associate Dean for Texas McCombs Master of Science Programs and Professor of Marketing, for a virtual Marketing Management class. This course is offered as part of the MBA core curriculum and focuses on the identification and measurement of customers’ needs and wants, the selection of appropriate customer segments for targeting the firm’s marketing efforts, and the development and delivery of strategies that satisfy customers’ needs and achieve the firm’s performance objectives.

    This class is designed for prospective students and applicants to experience the virtual classroom and will run from 10:00 am – 11:00 am CST followed by an optional live Q&A with Professor DeKinder from 11:00 – 11:15 am CST for those who have questions.

     
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